This article is part of a larger series on CRM.
TABLE OF CONTENTSA mobile customer relationship management (CRM) software is optimized for internet-connected devices like smartphones and tablets, making it an indispensable tool for on-the-go sales teams. It is equipped with contact and deal management, as well as collaboration features for real-time data access and seamless operations. The best CRM apps also offer functionalities nearly equivalent to their web or desktop version.
After a thorough evaluation of pricing, features, support, ease of use, and user reviews here’s our top ten picks for the best mobile CRM for 2024:
Based on a monthly price, billed annually. Monthly billing is available at slightly higher rates.
Our CRM Rating Out of 5 $9 per user $15 per user $14 per user $14 per user $25 per user $12.74 per user $12 per user (3 users minimum requirement) $7 per user ✓Cost:
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Freshsales Add-ons:
*Pricing is based on annual billing on a per user monthly breakdown. Monthly billing is available for a higher cost. Freshsales offers a 21-day free trial and optional paid add-ons for additional workflow automations and phone credits starting at $5. Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Freshsales activities dashboard mobile view (Source: Freshsales)
Freshsales is the best CRM for mobile for deploying omni-channel campaigns either at a traditional workstation or field site. Its built-in phone system pairs nicely with the mobile app so reps can continue their cold calling introductions and follow-ups even if they’re out of the office. Besides that, these features let you call directly from contact records and are available for free. This CRM also has offline access to the app to create new records and add sales activities.
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*Pricing is based on annual billing on a per month breakdown. Monthly billing is available for a higher cost. Each plan offers a 14-day free trial. Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
HubSpot mobile app view of CRM activity (Source: HubSpot)
If you’re looking for free plans, solid features, and an excellent user experience in one mobile app, HubSpot is your product. While we could’ve focused on its solid email outreach and mobile marketing tools, the HubSpot mobile interface is too clean to overlook. Just like its web app, users can easily navigate to their modules and utilize their features on the go, thanks to the intuitive and modern interface design.
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Everything in Professional
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Zoho CRM Add-ons:
*Pricing is based on annual billing on a per user monthly breakdown. Monthly billing is available for a higher cost. Zoho CRM comes with a 15-day free trial for the paid plans. Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Zoho CRM sales analytics mobile view (Source: Zoho CRM)
Zoho is the best AI-powered mobile CRM with the ability to auto-complete tasks on smartphones and tablets. With its robust reporting and analytics features, you can easily track goal progress, monitor sales performance, and stay up to date on all user activity while you’re away from your workstation.
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Pipedrive Pricing Add-ons:
*Pricing is based on annual billing on a per user monthly breakdown. Monthly billing is available for a higher cost. Paid plans include a 14-day free trial. Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Pipedrive mobile view for sales teams (Source: Pipedrive)
Pipedrive is best for sales quota management because of its robust lead and deal management tools. We find the activity tracking and mobile search bar a particularly useful feature for users to stay up to date on their opportunities and filter through their large volume of sales deals while on the go. Sales teams have a 360-degree overview of their activity input and quota progress with its goal tracking capability.
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*Pricing is based on annual billing on a monthly breakdown. Salesforce Sales Cloud does not offer a monthly payment plan. We update pricing information regularly but encourage readers to check the current pricing here.
Salesforce mobile gives you access to sales contacts, deals, and more. (Source: Salesforce)
The Salesforce mobile app is powered by Einstein AI, which includes CRM Analytics, Einstein Search, and Einstein Voice Assistant. This CRM for mobile includes built-in predictive analytics, a mobile dashboard, sales automation, profile enrichment, and deal management. These capabilities give sales reps more control over leads and sales data for smarter decision-making and strategy creation while on the go.
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*Pricing based on annual billing on a per-month breakdown of the EngageBay All-in-One plans, though monthly billing is available for a higher cost. Pricing is reflected at the time of this publication. While we update pricing information regularly, we encourage our readers to check current pricing here.
EngageBay mobile app to manage deals (Source: Google Play)
EngageBay mobile CRM is a cloud-enabled system with excellent work management capabilities, such as document sharing and call broadcast for auto-dialing. It is a cloud-enabled system that lets you access sales reports and performance reports on the mobile app. Remote sales teams or small businesses with multiple local branches can greatly benefit from the collaboration mobile tools of this CRM.
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*Pricing based on annual billing on a monthly breakdown. Monthly billing is also available for a higher cost. Pricing is reflected at the time of this publication. We update pricing information regularly but encourage readers to check current pricing here.
monday CRM mobile app view of deals (Source: monday CRM)
monday CRM, is the best mobile sales enablement tool. You can use the mobile version to track sales performance, send emails, add a note for contact reference, schedule a meeting, take calls, and include a call summary to help you close more sales. Sales teams can also integrate this sales CRM for phones with other apps and tools you use for better project management and sales enablement.
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*Pricing based on annual billing on a monthly breakdown. Monthly billing is also available for a higher cost. Pricing is reflected at the time of this publication. We update pricing information regularly but encourage readers to check current pricing here.
ClickUp AI summarizes comment threads in tasks and inbox (Source: ClickUp)
ClickUp is a work management tool with sales and marketing features that can help sales teams organize data records. Sales reps can summarize comment threads into tasks that are available in inboxes for quick access, ensuring they don’t miss important messages from leads and customers. ClickUp also offers a free-forever plan for unlimited users, making it best for startup teams.
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*Pricing is based on annual billing on a per user monthly breakdown. Monthly billing is available for a higher cost. The paid plans offer a 14-day free trial. Pricing reflects pricing info available at the time of publishing. While we update pricing information regularly, we encourage our readers to check current pricing here.
Capsule CRM sales pipeline mobile view (Source: Google Play)
Capsule CRM wins as the best mobile CRM for tracking calendars because of its dedicated module for schedule monitoring. Its AI Content Assistant helps reps summarize a meeting or call minutes for lead scoring and adding a personal touch to email correspondence. Capsule CRM helps on-the-go teams ensure that no meeting or sales activity slips through the cracks.
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*Pricing based on annual billing on a monthly breakdown. Monthly billing is also available for a higher cost. Pricing is reflected at the time of this publication. We update pricing information regularly but encourage readers to check current pricing here.
Close CRM mobile app for outbound calling (Source: Close)
Close is best for a small business with iOS device users. This mobile CRM has a robust call assistant feature, sales automation, and deal management capabilities in its app. Sales teams can quickly view what they need using its built-in search feature and intuitive user interface for seamless navigation.
To determine the best mobile CRM applications, we evaluated the specific features useful for sales and marketing teams while on the go. For instance, communication tools on a mobile CRM let you place calls, send emails, or deliver texts even if you’re away from your desk. We also looked at other critical product attributes, including product price, ease of use, customer support, and user experience per the intuitiveness of the mobile interface.
The tabs below offer insight into our evaluation process of the best mobile CRMs:
We looked at overall features crucial to any CRM system, whether it be used on a computer or mobile devices like a phone or tablet. We first wanted to see the product offer solid third-party integration options and a range of system customization that allows teams to tailor their mobile app to meet their pipeline and informational needs. We also looked at reporting and analytics tools that can give users insights on key decisions.
Pricing considered free plan availability and the affordability of the paid CRM plans. We also looked at the overall value in terms of mobile capabilities included on the lower-tiered subscriptions as well as billing flexibility that allows subscribers to either pay monthly or save by paying annually.
We evaluated niche features specifically for the CRM on mobile. For example, being able to track leads and deals, manage projects, and deploy marketing campaigns on the go allows teams to continue operations even if they’re out of the office. We also looked at other modules, such as mobile customer support and the range of communication capabilities (e.g., phone, email, chat, and text) available in the mobile CRM apps.
We assessed the providers’ help and support based on their availability to assist users with product and billing issues. We checked their hours of availability, such as offering 24/7 support, as well as the number of service channels offered. Channels like phone, live chat, email, and knowledge base resources offer flexibility for each user.
In addition to firsthand experience with these mobile CRMs, we evaluated what actual users say about each product according to online reviews. This looked at how users felt about the specific mobile features of each CRM and the perceived value for the price paid. We also strongly considered product ease of use in terms of mobile interface navigability and whether there’s a steep learning curve needed to operate the tools.
*Percentages of overall scoreA mobile CRM app is a CRM system downloadable on iOS and Android devices, like phones or tablets. It allows users to complete activities (such as lead record updates, customer follow-ups, or task assignments) when on the go—for instance when they’re out of the office and away from their desks.
Are CRM apps free to use?Yes, many CRM providers offer a free trial period or forever-free account for basic features. Most general features of a mobile CRM include reporting and analytics, customizable pipelines, integrations, and mobile app availability are free. The difference with the paid versions lies in advanced capabilities, such as mobile dashboard, sales automation, profile enrichment, and deal management, found in premium plans.
How should I evaluate the best mobile CRM for my business?As you would with a regular CRM, evaluate mobile CRM apps based on affordability, features, and user experience requirements. For example, some apps are available for free, while others are more expensive. Alternatively, some are better for on-the-go deal tracking, while some include special tools like mobile project management. Finally, certain mobile interfaces are much cleaner than others and, therefore, easier to operate.
Mobile CRMs boost productivity, allowing sales teams to update contacts, generate leads, monitor sales pipelines, and complete other tasks via their mobile devices. Depending on your budget, feature needs, and experience with CRMs, various mobile apps could be a better fit for you than others. For example, Freshsales offers a free mobile app for on-the-go calling whereas HubSpot Customer Platform is the most user-friendly mobile CRM that also comes with free tools.